Your website is a powerful tool that works 24/7. Therefore, you should treat it like your top sales person. Give it the tools needed to help it perform. It's not quite like in the movie, "Field of Dreams", where it is said, "Build it and they will come".
You must create a pleasing, easy to read and navigate website which is the easy part. Getting traffic to your website is the challenge.
However, there are fundamentals to any process. Creating, developing and maintaining a webisite is no different. Without the fundamentals in place, your website will most likely just be a place that you and your colleagues will visit.
Over the past 13 years, I have been researching, testing different tools and methods of creating and promoting different websites on different platforms.
I have found that there are certain fundamentals that successful sites utilize. Once I started implementing these tools for our brick and mortar store, I began to see steady growth in traffic and a spike in traffic on days I would post a blog or send out our e-newsletter.
I put these fundamentals together on one document for you for FREE
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