What is a blog?

A blog is short for “web log” but it’s really just an online diary. Blogs typically display time and date stamps along with a section for readers to post comments.

A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”

Blogs are updated frequently and it requires little or no technical background to update and maintain a blog. Postings on a blog are arranged in chronological order with the most recent additions featured most prominently.

The importance of Blogging

This is a very effective way to keep your business in the minds of your customers especially if your email marketing software has the RSS feed that your blog can go directly to the inbox of your existing subscribers.

Turn your readers into paying customers or subscribers.

Blogging is the most important tool when it comes to your SEO rankings. Search engines look for websites that are fresh with new content. Unless you want to spend a tremendous amount of money for SEO (Search Engine Optimization), blogging is imperative.